“Masha and the Bear” cartoon became a hit in 2012, millions of people around the world fell in love with these funny and amusing characters. As well as the animated film “Masha and the Bear” cosmetic products have become very popular. Both children and adults adore shampoos, shower gels, bubble bath and other products of this brand. In some part, the high demand for “Masha and the Bear” cosmetic products is due to not only the popularity of the brand, but also the quality of the product, the production of which has been commissioned by the right holder to the CJSC “MEZOPLAST”. The choice of the rightholder for the contract manufacturing was not made at random: “MEZOPLAST” is the leading Russian manufacturer of cosmetics and household chemicals, and a member of the Delfin Group Business Association.
Valery Elagin, the Head of Delfin Cosmetic Department, shared with us the secret of the brand success.
15 марта 2013